Transforming challenges into Business opportunities
As the world faces economic challenges on a scale unprecedented
in history, the ability of corporate leaders to creatively address these challenges has
become more critical than ever. It is no longer enough to be a "good" executive: the entire
management team must find effective and original ways to transform today's business problems
into fresh opportunities and innovative business models. Tomorrow's business leaders must embrace
new kinds of risk-taking in order to create distinctive market propositions that enable their
companies not only to survive, but to thrive and successfully redefine the competitive game.
This intensive workshop will give you the
skills to bring new creative solutions into
your company, using design thinking
processes that are powerful tools for
This approach reflects a significant trend:
as BusinessWeek has declared, we live
“creativity economy” and myriad
companies —from Procter & Gamble and
to small enterprises— are
becoming creativity-based and “designdriven”
at all levels.
Major governments —in
India, China, Singapore and Finland— are
actively promoting creativity
through design thinking.