Transforming challenges into Business opportunities

As the world faces economic challenges on a scale unprecedented in history, the ability of corporate leaders to creatively address these challenges has become more critical than ever. It is no longer enough to be a "good" executive: the entire management team must find effective and original ways to transform today's business problems into fresh opportunities and innovative business models. Tomorrow's business leaders must embrace new kinds of risk-taking in order to create distinctive market propositions that enable their companies not only to survive, but to thrive and successfully redefine the competitive game.

This intensive workshop will give you the skills to bring new creative solutions into
your company, using design thinking processes that are powerful tools for corporate innovation
and transformation.

This approach reflects a significant trend: as BusinessWeek has declared, we live in a
“creativity economy” and myriad companies —from Procter & Gamble and General Electric
to small enterprises— are becoming creativity-based and “designdriven” at all levels.
Major governments —in India, China, Singapore and Finland— are actively promoting creativity
and innovation through design thinking.