BUSINESS AND HUMANISM: AN AMAZING COCKTAIL.
Interpretation of the iFil shop
A young woman went on stage on October 27th, 2011. She was dressed for the occasion: in the wool sweater she herself had knitted. On that day, she was awarded a prize that certified her commercial establishment had been voted the most outstanding in the 2011 edition of the Barcelona Best Shop Award.
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WE ARE (ALMOST) BIONIC.
NFC, the new way to pay for goods and services
NFC is an easy-to-use, intuitive technology because all it requires is a simple gesture with your mobile phone. It increases customer comfort, because it reduces queuing time and there is no need to carry coins or waste time checking change.
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FAN OR AIR CONDITIONING
Are “best practices” useful to innovate?
Best practices do not lead to innovation. Air conditioning was not invented by improving a hand fan. Not even improving the best one.
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HIGHWAY, LIANAS OR PEDESTRIAN BRIDGES
The meaning of "multichannel" retailing
More than "multichannel retailing", think about giving customers more options and making things easier for them, whilst maintaining the brand experience.
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FROM THE HILL YOU CAN SENSE THE HORIZON
Umair Haque's ideas
A producto only really makes a difference if it tangibly improves people's physical, mental or social well-being, or improves their lives economically in an enduring way.
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