Programme Directors

Lluis Martínez Ribes

Lluis Martinez-Ribes has a passion for retail Innovation. An innovator by nature, he won the world prize for electronic marketing in 1999 as consultant to SUPSA, and in 2001 he devised the well-known Sunka retail formula. In 2004 he won the prize for Best City Marketing Plan in Spain.

Senior Associate Professor Martinez-Ribes has an MBA from ESADE and also a specific MBA in Retailing from the University of Stirling in the UK, and he studied Active Education at Harvard Business School in the US. He has worked as a consultant or manager for companies as varied as Coca-Cola, Unilever, Sara Lee, Intersport, Goodyear and Heineken, among others.

Besides serving as the emms Academic Director on the ESADE side, he teaches the “Going to the Market” course. He also coordinates programmes related to leisure, sport and culture management in ESADE.

Alessandro Arbore

Alessandro Arbore is fascinated by new technologies and dynamic competitive strategies. When looking at the marketing challenge, he draws on a strategic framework which has been largely appreciated by many professionals and academics in recent years. More than 200 executives attended his strategic marketing program during the last decade.

SDA Professor of Marketing, Alessandro Arbore has a Master Degree and a Ph.D. from the George Washington University. He refined his competences at the marketing department of the Wharton Business School in Philadelphia. He is the author of international publications and conference papers on ICTs and customer value management. He loves to merge his teaching and research activities with occasional consultancy on the field. He worked with both government institutions and private companies like Intel, Sky, Schindler, Skf, and Vodafone, among others.

Besides serving as the Emms Academic Director on the SDA side, he teaches in the first and fourth module of the program. He also coordinates the Strategic Marketing Executive Program at SDA Bocconi.

Professors

Fabio Ancarani

Director of the Marketing Department and Professor of Marketing at SDA Bocconi.
He is teacher of Pricing & Value Management in the Executive Master in Marketing & Sales. He holds a Ph.D. in Business Administration from SDA Bocconi.
His research interests are: Strategic Marketing, Pricing and Value Management and Marketing Management Business to Business.

Alessandro Arbore

Professor of Marketing at SDA Bocconi, Assistant Professor of Management and Business Administration at Bocconi University and teacher of Marketing Management and Strategic Marketing and Business Intelligence in the Executive Master in Marketing & Sales.
He is deeply involved in technology adoption and strategic marketing issues, a field he currently studies at the Customer and Service Science Lab.

Stefania Borghini

She collaborates as researcher with the Marketing Division of SDA Bocconi School and is teacher of Consumer Behavior in the Executive Master in Marketing & Sales.
Her research areas are : Consumer Behavior, Symbolic Consumption, Kids Marketing, Retailing and Business to Business Marketing and Communication.

Sandro Castaldo

Professor of Management at SDA Bocconi and teacher of Channel Management in the Executive Master in Marketing & Sales.
He holds a Ph.D. in Management from Bocconi University.
His interest areas are : Retailing, Channel Management, Innovation, Trust and Shopping Behavior.

Eleonora Cattaneo

Professor of Marketing at SDA Bocconi and teacher of Strategic Marketing and Business Intelligence in the Executive Master in Marketing & Sales.
Her main focus is international marketing, with a particular interest in branding and communication issues across markets.

Paola Cillo

Professor of Marketing at SDA Bocconi and teacher of Creativity and Product Design Development in the Executive Master in Marketing & Sales.
With a Ph.D. in Management from Bocconi University, she has a strong passion for innovation in creative industries.

Andres Cuneo

Professor in the Department of Marketing Management at ESADE and teacher of Brand Management in the Executive Master in Marketing & Sales. He holds a PhD in Marketing, MS and a MBA from ESADE.
His main research interests are Why brands matter, Brand Equity Management and Measurement Models.
He has a wide managerial and academic experience in Brand Management and Marketing in Europe and Latin America.

Boris Durisin

Professor of Marketing at SDA Bocconi and teacher of Marketing of Innovation in the Executive Master in Marketing & Sales. He holds a Ph.D in Management from St. Gallen University.
His research areas are : market innovation, firm innovativeness, absorptive capacity, knowledge modularity and ambidextrous organizations.

Josep Franch

Professor in the Department of Marketing Management at ESADE and teacher of International Marketing Management in the Executive Master in Marketing & Sales. With a Ph.D. in Business Administration from ESADE, he has extensive teaching experience in various countries.

Marta Gabarro

Academic Assistant of the Department of Marketing Management at ESADE and teacher of Marketing Research in the Executive Master in Marketing & Sales. She holds a degree in Economics from ESADE and a MBA and International Management Program Degree from SDA Bocconi.
She is Marketing Director, Iberia, Impulse Business at PepsiCo International.

Paolo Guenzi

Professor of Marketing at SDA Bocconi and teacher of Sales Management in the Executive Master in Marketing & Sales. Dr. Guenzi has published articles on international sales and marketing.
He has extensive teaching experience in many countries and has consulted to ABB, Bosch, Johnson & Johnson Medical, IBM, Iveco, Lindt, Sacmi, Siemens, Solvay, Vodafone and other companies.

Joan Massons

Professor in the Department of Financial Management and Control at ESADE and teacher of Finance for Marketing in the Executive Master in Marketing & Sales. With a Ph.D. in Business Administration from ESADE, he is author of several books on finance. He climbed to the top of the Mt. Everest.

Chezy Ofir

Associate Professor of Business Administration at the Hebrew University of Jerusalem and teacher of Pricing & Value Management in the Executive Master in Marketing & Sales.
He holds a Ph. D. in Business Administration from Colombia University.
His research interests are : Consumer behavior, Managerial decision making and Research methodology.

Emanuela Prandelli

Professor of Marketing at SDA Bocconi and teacher of Marketing Management in the Executive Master in Marketing & Sales. She holds a Ph.D. in Business Administration and Management from Bocconi University.
Her interest areas are : Collaborative Marketing, virtual communities of consumption, the impact of ICTs on the process of innovation, the study of e-business and Fashion Management.

Katia Premazzi

Professor of Marketing at SDA Bocconi and teacher of Channel Management in the Executive Master in Marketing & Sales.
She holds a Ph.D. in Business Administration and Management from Bocconi University and has been Visiting Scholar in Marketing at the University of Florida. Her research areas are : Retail Marketing , Shopping Behavior , Consumer Protection and Territorial Marketing.

Michele Quintano

Visiting Professor of the Department of Marketing Management at ESADE and teacher of Trust and Loyalty Management in the Executive Master in Marketing & Sales. He is professor of Marketing and Business Management at the Università degli Studi di Napoli 'Parthenope'.
With a Ph.D. in Business Administration from ESADE his interest areas are relationship and international marketing.

Marco Aurelio Sisti

Professor of Marketing at SDA Bocconi and teacher of Sales Management in the Executive Master in Marketing & Sales.
He is responsible for several national and international executive training programmes at SDA Bocconi.
His interest areas are : Sales & Marketing Management, Key Account Management, Channel Management, Retailing and Customer Relationship Management.

Ana Varela

Academic Assistant at ESADE Barcelona and teacher of Integrated Marketing Communication in the Executive Master in Marketing & Sales.
She holds an MIM from The American Graduate School of International Management (Thunderbird, AZ) and a Combined Undergraduate and Master degree in Business Management from ESADE.

Gianmario Verona

Professor of Marketing at SDA Bocconi and teacher of Creativity and Product Design Development in the Executive Master in Marketing & Sales.
He holds a Ph.D. in Business Administration & Management from Bocconi University. He is Director at the Institute of Technology and Innovation Management, Department of Management, and Director of PhD in Business Administration & Management, both at Bocconi University.
He is especially interested in studying the contribution of organizational competences and technologies in the creation, design, development, and launch of innovations.

Silvia Vianello

Assistant Professor of Marketing at SDA Bocconi and teacher of Pricing & Value Management in the Executive Master in Marketing & Sales.
She holds a Degree in Business Economics from Università Cà'Foscari and a Ph.D. from SSAV School for Advanced Studies in Venice.
Her research interests are : Digital Marketing, Pharmaceutical Marketing, Strategic Marketing and Pricing.