Lluis Martínez Ribes

Lluis Martínez-Ribes has a passion for retail Innovation. An innovator by nature, he won the world prize for electronic marketing in 1999 as consultant to SUPSA, and in 2001 he devised the well-known Sunka retail formula. In 2004 he won the prize for Best City Marketing Plan in Spain.

Senior Associate Professor Martínez-Ribes has an MBA from ESADE and also a specific MBA in Retailing from the University of Stirling in the UK, and he studied Active Education at Harvard Business School in the US. He has worked as a consultant or manager for companies as varied as Coca-Cola, Unilever, Sara Lee, Intersport, Goodyear and Heineken, among others.

Besides serving as the emms Academic Director on the ESADE side, he teaches the “Going to the Market” course. He also coordinates programmes related to leisure, sport and culture management in ESADE.