Programme schedule
Fundamental Courses
Module 1. January – March 2011
- Marketing Management
- Sales Management
- Consumer Behaviour
Residency module: January 17 – 22 (Milan)
Distance Learning: January 24 – March 12 (Online)
Module 2. March – May 2011
- Marketing Research
- Brand Management
- Going to the Market
Residency module: March 14 – 19 ( Barcelona)
Distance Learning: March 21 – May 7 (Online)
Advanced Courses
Module 3. May – July 2011
Extracting Value from the Customer
- Channel Management
- Finance for Marketing
- Pricing & Value Management
Residency module: May 16 – 20(Milan)
Distance Learning: may 23 – July 9 (Online)
Module 4. July – September 2011
Relating to the Customer
- Strategic Marketing & Business Intelligence
- CRM: Trust and Loyalty Management
Residency module: July 11 – 16 (Barcelona)
Distance Learning: July 19 – September 16 (Online)
Summer Break: August 7 – 22
Module 5. September – November 2011
Going to the Customer
- Integrated Marketing Communication
- International Marketing Management
- Sales Management (advanced)
Residency module: September 19 – 23 (Madrid)
Distance Learning: September 26 – November 11 (Online)
Module 6. November 2011 – January 2012
Innovating for the Customer
- Marketing of innovationsCreativity & Product
- Design Development
- Business Projects
Residency module: November 14 – 17 (Milan)
Distance Learning: November 21, 2011 – January 20, 2012 (Online)
Winter Break: December 24, 2011 – January 2, 2012
Module 7. February 23 – 25, 2012 (Barcelona)
Graduation
- Business Project Presentation
- Soft Skills Training
- New Trends in Marketing
- Awarding of Degrees