Creating new markets, embracing new business models and identifying new customer segments within existing business units is a major challenge. Achieving significant innovation rapidly in traditional corporate environments is a daunting task. Almost all established companies recognize the strategic importance of innovation, intrapreneurship, corporate venturing and the creation of new markets. However, many large companies, especially those in Europe, have failed to achieve the anticipated growth they need to remain as significant and competitive global players. This is because they lack the process and the mindset necessary to drive innovation in their organizations.

This course provides participants with an Open Innovation and customer centric framework where, through collaboration with a variety of partners, new ventures can be created with an improved perspective and faster clock speed, outside their current corporate or start-up environment.

This course conveys the latest concepts of entrepreneurship, intrapreneurship and corporate venturing. We will explore new product/new market/new business models combinations including the finance, marketing, sales, technology and human capital frameworks relevant for launching new ventures.

Open Innovation is introduced as a strategic framework that utilizes extensive external knowledge to accelerate internal innovation and explore new markets and business models.

This Open Innovation and Corporate Entrepreneurship course teaches the fundamentals of Open Innovation as applied to developing new venture options for global corporations. The participants will develop and refine a new business case, throughout the course, which will be evaluated during the final day of the course by an objective and demanding team of experts.

The combination of world-class teaching, business case development, and access to networks will strengthen each participant's new business development and venturing capabilities. Teams of 3-6 managers from the same company will receive particular benefit and acceleration of their projects.