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COURSE OBJECTIVES
The course provides insights into the key aspects of global entrepreneurship, intrapreneurship, sales, open innovation and corporate venturing:
  • How to organize and leverage the corporate setting to start and grow new, significant, globally competitive businesses.

  • How to use new business development and venturing as a tool in strategy-making processes and corporate transformations.

  • How to collaborate effectively with start-up firms and tech entrepreneurs.

  • How to generate successful (corporate) start-ups in an Open Innovation setting.

  • How to use partners, scouting, incubators, spin-ins, spin-outs, and corporate venture capital.
The course addresses critical issues related to growing new business start-ups:
  • Starting the venture: The Team. The Customers. Entrepreneurship / Intrapreneurship. Opportunity scouting. Creating value through technology. The key role of intellectual property.

  • Marketing, sales, financials: Sales and Marketing for intrapreneurs. Venture capital: corporate venturing.

  • Developing a business plan: key elements of the plan. Getting your customer-centric message across. Quantifying the value proposition. The importance of global ambition.

  • How to build your Team: Stages and evolution of the organization.

  • How to scan the environment for new ideas and potential partners.

  • How to create and recognize new opportunities for innovation.

  • How to organize the corporation to optimally embrace, assimilate and integrate new technologies and business ideas.

  • How best to work effectively and negotiate deals with technology providers, including small start-ups and research institutes. What is the role of flexibility and complementary competences in these negotiations?

  • The will to win: the importance of leadership and the team.

  • Global ambition means planning global sales from the start, but how?