● Starting the venture

• The Team
• The Customers
  
• Entrepreneurship/Intrapreneurship
• Opportunity scouting
• Creating value through technology
• The role of intellectual property
  

● Marketing, sales, financials

• Sales and marketing for intrapreneurs
• Venture capital: corporate venturing, public venturing
  

● Setting up a business plan

• Elements of the plan
• Getting your message across
• The importance of global ambition
  

● How to build your team: Stages and evolution of the organization

● How to scan the environment for new ideas and potential partners.

● How to create and recognize new opportunities for innovation.

● How to organize the corporation to optimally embrace, assimilate, and integrate new technologies and business ideas

● How best to work effectively and negotiate deals with technology providers (small start ups and research institutes). What is the role of flexibility and complementary competences in these negotiations