ESADE ALUMNI MAGAZINE NO. 138 JANUARY-MARCH 2011 QUARTERLY PUBLICATION €10 WWW.ESADEALUMNI.NET Overcoming challenges in a difficult environment We talk to edurne Pasaban DOSSIER: ALLIANCES WITH STRATEGIC VALUE: HOW CAN COMPANIES SET UP PARTNERSHIPS THAT ARE VALUABLE FOR THE ENTIRE ORGANIZATION? ANNUAL CONFERENCE IN BARCELONA: INTERVIEW WITH HENRY CHESBROUGH, THE FATHER OF OPEN INNOVATION ANNUAL CONFERENCE IN MADRID: ‘BUSINESS STRATEGY IN A DIGITAL WORLD’, BY ITS KEY PLAYERS esade alumni 136 1