Esade

Explore Esade firsthand and step into an authentic class experience!

Join us for our upcomings Experience Days, where you'll have the opportunity to engage live in a session from Esade’s MSc in Digital Business program, alongside actual students and professors. This is your chance to be part of the action, to truly understand the essence of our program!

During your visit, you'll attend one of our classes, featuring guest speakers from 3 top international companies — Solve the company challenges they’ll be presenting and gain invaluable insights, tools, and techniques in the digital field.

All the classes and challenges will take place in Esade Sant Cugat Campus.
These are not online events. Please take note that the Admissions team will contact you to confirm your spot.

Challenge 1:
AKO's AI and Blockchain-powered Service Catalog

16 February 2024 - 08-30 AM - 12.30 PM

AKO, a company transforming from a refrigeration product manufacturer to a provider of specialized services, seeks to leverage artificial intelligence to enhance the value derived from its IoT platform. The challenge for students is to devise a service catalog that effectively utilizes AI, demonstrating their ability to apply digital business concepts in a practical setting.

REGISTER HERE →

Challenge 2:
Nestlé's Customer Engagement with GenAI

1 March 2024 - 08-30 AM - 12.30 PM

Nestlé, a global food industry leader, presents students with the opportunity to explore how large organizations integrate Large Language Models (LLMs) into their operations. The challenge is promoted by Nestlé Global Digital Hub in Barcelona and centers on how Nestlé's brands can leverage GenAI (LLM) to improve customer engagement, pushing the boundaries of conventional business practices and demonstrating the transformative power of AI.

REGISTER HERE →

Challenge 3:
Reimagining Banking for Young Customers

15 March 2024 - 08-30 AM - 12.30 PM

Banc Sabadell, a major Spanish financial institution, invites students to envision a bank that is both accessible and appealing to young people. The challenge encompasses the role of human interaction in a digitalized banking environment, social media, digital money, instant payments, the need for physical bank branches, and the utilization of staff to enhance the banking experience for young customers.

REGISTER HERE →

Judith Puigbò

Associate Director of Admissions
Tel.: 0034 934 953 835
Email: judith.puigbo@esade.edu

www.esade.edu/msc

Esade Foundation CIF: G-59716761 - Av. Pedralbes, 60-62 08034 Barcelona

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