Participants must take five core courses:
-Brand Management
-Sales Management
-Consumer Behaviour
-International Marketing Strategies
-Business in Society

-Study Tour: Intensive weeks abroad including seminars at world-class universities forming part of ESADE’s international network.
-Management skills: Seminars for developing key management competencies such as leadership, teamwork and negotiation.
-Career Planning: Participants receive advice and guidance from Human Resources specialists, and take part in activities at ESADE (e.g. the Career Forum and institutional presentations) that bring them into contact with the business world.

Participants choose 5 from among a wide range of elective courses to select those that best meet their needs and professional interests. This is the moment to customise individuals’ academic curriculum.

Participants can choose between:
-An internship
-A company creation project
-A thesis

Official qualification: Master in Marketing Management by ESADE (Universidad Ramon Llull)