Outcome from Students’ Reports

As aforementioned, students were asked to suggest ways that multinationals could promote healthy lifestyles for future generations. The following is an accumulations of proposals put forward by each of the teams.

1. Improving the information given at point of sale.
2. Designing a weekly menu with a balanced diet with nutritional and caloric goals.
3. Replacing a chemicals or additives that may be contributing to obesity and overweight for one healthier.
4. Organizing healthy events such as races (sporadically) or summer camps (periodically) for the general public as well as employees.
5. Launch a marketing campaigns to become the first mover on this issue/exploiting social networks.
6. Create a restaurant/company card to provide consumers with a “healthy passport”.
7. Take a look at the firm’s strategy to better position the company as a healthier alternative.
8. Follow the consumer from beginning to end with healthy offerings appealing to all ages.